When it comes to improving your conversion rates, there are a few things you can do to make sure you’re getting what you want out of your marketing efforts. But first, you’ll need to know what exactly that is. In short, a conversion is anything that leads to a sale, sign-up, subscription, download, etc. For example, a conversion might mean someone signs up for your email list or buys something from your store.

To begin with, go ahead, and settle with “a good value proposition, build sales funnels, and strengthen your call-to-action copy,” as Hustle Life’s Jeremy Harrison suggests. Next, “highlight your conversion by adding pop-ups and widgets to your site.” Finally, “provide incentives and special offers to draw more conversions.”

Now, that’s a lot of information to take in, isn’t it? Well, don’t worry; we’ve got you covered. Below, we’ve broken down all these recommendations into categories based on how you can implement them. From there, you can pick and choose which ones appeal most to you.

What is a Landing Page?

A landing page is a thoughtlessly created page for an advertising campaign that receives traffic from multiple sources and helps convert it to leads. A landing page is a page that a visitor lands on after clicking on a link in your advertisement, social media post, email, or any type of online communication.

The purpose of a landing page is to help increase conversions. For example, if you’re selling something, such as a product or service, a landing page might include information about the item or service being sold, instructions on how to purchase it, and a form where customers can enter their contact info. If you’re running a contest, a landing page might provide information about the rules of the contest, an entry form, and a list of prizes.

Landing pages are often used to promote events, offers, or sales. They’re also commonly used for lead generation purposes. When someone signs up for your newsletter, subscribes to your blog, or fills out a form on your website, they’ve just landed on a landing page. This is why we say that a landing page is a page where people “land.”

1. Set Up Sales Funnels

If you’re looking to improve your conversion rates, then setting up sales funnels is probably the best place to start. A funnel is essentially a step-by-step process that helps people complete a certain action, like signing up for your newsletter or buying a product. You can use different types of funnels depending on the type of offer you’re trying to sell. Here are some examples:

  • Free Trial – This is a great way to see if your audience likes your product. If they do, you can convert them into paying customers.
  • Membership – This is a great option if you’re selling a membership program. It gives people a chance to try before they buy.
  • Lead Magnet – An opt-in box is usually placed at the end of an article so readers have to click through a landing page to get to the content. This method works well because it’s targeted.

Sales Letter – This is one of the oldest forms of converting traffic into leads. The idea here is to encourage readers to sign up for your mailing list using guilt (e.g., free shipping) or scarcity (e.g., limited time).

2. Highlight Your Conversion

Once you’ve set up your sales funnel, you’ll want to highlight your conversion. There are two ways to do this: add a popup or widget to your site, and/or change your CTA text.

Popups are small windows that appear over other parts of your site. They can be useful when you want to provide additional information about your offer without interrupting visitors’ browsing experience. However, not everyone will appreciate them, especially if they slow down their browser.

Widgets are similar to popups but they tend to be larger. They’re typically used to show social media shares, recent posts, and other relevant information. Again, though, not everyone will enjoy having them on their sites.

The best thing to do is test both options and find out which converts better. Once you’ve found your winner, stick with it!

3. Add Pop-Ups & Widget

Adding a popup or widget to a website is a simple way to increase conversions. All you need to do is create a window that appears either above or below another element on your site. For example, if you sell ebooks, you could put a popup over a book cover image. Or, if you sell a service, you could put a widget next to a testimonial.

4. Change Call-To-Action Text

Your CTA should always be clear, concise, and compelling. But what exactly does that mean? Let’s break it down:

Clear – Make sure your call-to-action is easy to understand. Don’t make people guess what you’re asking them to do.

Concise – Keep your copy short and sweet. People hate reading long paragraphs, so keep yours between 100 and 300 words.

Compelling – Your CTA needs to grab attention and compel someone to act. Use language that makes people feel as though they must take action now.

5. Create a Great Sales Copy

Now that you know how to write effective CTAs, let’s talk about creating a good sales letter. When writing a sales letter, you want to think about three things:

  1. Audience – Who is going to read your email? Are they male or female? What age group?
  2. Offer – What is the benefit of signing up? Is there something special about your product or service?
  3. Language – How would you describe your product in one sentence?

6. Test Different Headlines

When testing different headlines, remember that you don’t want to use too many variations. You only want to test a few versions of each headline. If you test10 different headlines, you’ll end up with 20 emails that all look the same.

7. Write an Email That Works

When writing an email, you want to focus on these four elements:

  1. Subject Line – This is the most important part of any email because it tells recipients whether or not they should open your message. It also helps you rank higher in search engines.
  2. Body – The body of your email should include a strong opening hook (i.e., “Hi!”), followed by a summary of your main points, then a conclusion.
  3. Calls-to-Action – Every email should have at least one CTA. These can be buttons like “Buy Now” or links like “Learn More.”
  4. Images – Include images where possible. Not only do they help with SEO, but they also make your emails more visually appealing.

8. Schedule A Follow-Up

You may think that sending an email once isn’t enough, but it actually works well for some products. In fact, according to HubSpot, follow-ups send 66% more revenue than initial contacts. So, when you schedule a follow-up after two days, you’re increasing your chances of making money.

9. Track Results

You can track results using tools like MailChimp, Constant Contact, and others. They will show you which emails are converting best, allowing you to refine future campaigns.

10. Measure Success

Once you’ve tested 10 different versions of your email, you’ll probably notice that certain ones perform better than others. Take note of those and save them for later. Then, compare the performance of those emails to other versions of your campaign. After doing this, you’ll be able to see which version converts the best.

11. Optimize For Mobile Devices

If you haven’t already done so, optimize your website for mobile devices. Google has announced that mobile searches will soon outrank desktop searches. So, if you want to increase conversions, you need to make sure that your site looks great on mobile devices.

12. Add Social Proof

Social proof is another way to encourage visitors to convert. People trust recommendations from friends and family more than anything else. By adding social proof to your landing page, you can increase conversions.

13. Make Sure Your Website Loads Fast

If your website takes longer than 3 seconds to load, people will leave. According to Kissmetrics, users who wait less than three seconds before leaving a website are 30 times more likely to purchase.

14. Use Video

Video content gets 94% more shares than text content. And, video conversion rates are five times higher than standard web pages.

15. Create An Opt-In Form

An opt-in form allows potential customers to sign up for your list. Once someone signs up for your list, he or she becomes a lead. Leads allow you to reach out to them via email and build relationships.

16. Offer Free Content

Offering free content is a great way to get leads. But, you need to offer something valuable first. For example, if you’re offering a guide on how to start a business, don’t just give away a PDF. Instead, offer a checklist or cheat sheet as an incentive.

17. Provide Value First

Offer value first. If you’re trying to sell a product, provide information about why your product is worth buying. If you’re selling services, explain what problem your service solves.

18. Tell Stories

Stories are powerful because they help people connect with one another. When you tell stories, people feel connected to you. This makes them more open to listening to you.

19. Include Calls-To-Action (CTAs)

A call to action lets people know exactly what to do next. It’s important to include CTAs in all parts of your email.

20. Be Clear About What You Want

People often have questions when it comes to purchasing products online. Make sure that your message is clear about what you want.

21. Ask Questions

Questions are a great way to engage prospects. You should ask questions throughout your entire email. The goal here is to keep people engaged.

22. Keep It Short & Simple

Keep your messages short and simple. Don’t use too many words or try to overcomplicate things.

23. Test Different Subject Lines

You need to test different subject lines until you find one that works. A good rule of thumb is to write at least 100 variations of each subject line.

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How is Landing Page Conversion Rate Calculated?

Calculating your landing page conversion rates is relatively simple. You just need to know how many people visited your landing page, what percentage of those people converted into customers, and how long it took for you to convert them. Let’s look at an example:

You want to measure the performance of your homepage, so you decide to track visits for one month. During that period, you receive 4,500 unique visitors. Of those, 2,400 people clicked on your call-to-action button, and 800 people made purchases.

The total number of conversions is 800 / 4,500 16%. So, your conversion rate is 16%. This means that every 16 visitors who came to your site converted into sales.

Now let’s take another example. If you had 10,000 unique visitors over a 30-day period, and 3,500 of those visitors converted into sales, your conversion rate would be 35% – meaning that every third visitor converted into sales.

In both cases, we calculated our landing page conversion rates based on the same formula:

Conversion Rate Number of Conversions / Number of Visitors

So, for example, if you have 5,000 unique visitors per month, and you convert 80% of those visitors into customers, your conversion rate is 8%, according to the above equation.

If you have 1 million unique visitors per month, but only convert 20% of them into customers, your conversion ratio is 0.2%, which is much lower than the previous example.

What Is the Average Landing Page Conversion Rate?

There isn’t really a standard average landing page conversion rate. Every company has its own goals and objectives, and therefore, its own target conversion rates. However, most companies aim for between 15% and 25% as their average landing page conversion rate, depending on the industry and product type.

Why Do Some Websites Have Lower Conversion Rates Than Others?

Some websites may have higher conversion rates than others because they offer more value or better service. For example, if you sell high-end products like luxury cars, then you might expect to see a higher conversion rate than if you were selling low-cost items like books.

Another reason why some sites have higher conversion rates than other sites could be due to the way in which they are set up. For example, if a website offers free shipping, this will increase the likelihood of someone buying something from that website.

However, there are also factors outside of your control that can affect your landing page conversion rate. These include:

1. The quality of traffic coming to your website

2. How well optimized your landing pages

3. Whether or not your website converts well with mobile users

4. The competition around your niche

5. What kind of content do you provide on your website

6. How easy it is for people to find your website

7. Your website design

8. Your brand image

9. Your social media presence

10. Your email marketing campaigns

11. Your customer support

6 Myths About a Landing Page Strategy (That Will Actually Kill Conversions)

Landing pages are one of the most important parts of any online marketing campaign. They help you convert visitors into customers, increase sales conversions, and boost customer loyalty.

But it’s easy to fall into some pretty big traps when building out your landing pages.

Here are six things you shouldn’t do when creating your next landing page.

1. You Need A Different Landing Page For Each Lead Source

The truth is, there is no one perfect landing page template that works for every single type of lead source.

Your goal is to optimize each individual landing page for the specific needs of the prospect. This means that you must tailor your messaging and copywriting to address the unique challenges of each particular audience.

2. All Leads Are Created Equal

Not all leads are created equal. There are different types of leads, and each type requires a different approach to converting them into customers.

For instance, if you run an eCommerce store, then you need to create a separate landing page for each category of product that you sell.

If you sell software, then you should create a separate landing page tailored specifically to your prospects’ technical needs.

If you sell services, then you should create separate landing pages for each stage of the buyer journey.

3. You Should Always Use An Offer On Your Landing Pages

This is another common misconception about landing pages.

You don’t always need to use an offer on your landing pages. In fact, many times, you want to avoid using offers altogether.

Offers are great for getting an initial interest in your business, but they aren’t as effective at converting those interested leads into paying customers.

Instead, focus on providing valuable information and resources that will help your prospects solve their problems.

4. You Can Just Copy And Paste Content From Other Websites

Do you know what happens when you try to copy and paste content from other websites? It doesn’t work very well.

When you copy and paste content from elsewhere, you lose the context and meaning behind the original message.

It’s like trying to translate English into French. Sure, you can get close, but you won’t be able to communicate effectively.

5. You Don’t Have Enough Time To Create GreatLanding Pages

Creating great landing pages takes time. But it’s worth it because these pages have the power to transform your business.

In fact, according to HubSpot, “landing pages account for more than half of all conversion activity on average.”

So if you’re not spending enough time on this critical part of your digital marketing strategy, you could be losing money.

6. You Should Focus Only On The Conversion Rate Of Your Landing Pages

There’s so much more to landing pages than just increasing conversions.

A good landing page also helps you improve your brand awareness, build trust with your audience, and gain new subscribers.

So instead of focusing only on the conversion rate of your landing pages, make sure that you’re taking advantage of all the benefits that come along with creating high-quality landing pages.

How do I know if my landing page is effective?

You should be able to track whether or not your landing page is working using Google Analytics. You’ll want to look at the following metrics:

  • Conversion Rate – The percentage of visitors who take action (such as filling out a form) when they land on your landing page.
  • Form Completions – The number of forms completed by visitors.
  • Leads Generated – The number of new contacts generated by your landing page.
  • Leads Converted – The number of leads converted into actual customers.

If you don’t have access to these analytics tools, then you can use another tool like Hotjar to see what happens when users visit your site.

What’s the difference between a conversion funnel and a landing page?

A conversion funnel is a series of steps that a user goes through before converting. It starts with a landing page, which is a single step, and ends with a sale.

A landing page is one step in a conversion funnel. It’s usually designed to get a person to fill out a form so that you can collect their contact information. Once you have this information, you can send them more targeted emails and follow-up calls to try to sell them something.

Why would I need a landing page?

There are two main reasons why you’d create a landing page:

  • To drive traffic to your website.
  • To generate leads.

Driving Traffic to Your Website

One way to drive traffic to your website is to advertise on Facebook. By posting links to your website, you can encourage your followers to click on the link and land on your landing page instead of going directly to your homepage.

Generating Leads

Another reason to create a landing page is to generate leads. If you’re trying to sell something, such as a physical product or a digital product, you can direct potential buyers to a specific page where they can learn more about your offer and make a purchase.

How do I build a landing page?

Before you start building your landing page, there are some things you need to think about. Here are three questions to ask yourself:

Who am I targeting?

The first thing you need to decide is who you’re targeting. Are you creating a landing page for everyone? Or are you only targeting certain groups of people?

For example, if you’re promoting a webinar, you may want to target people who are interested in learning how to run a successful business online.

Are you targeting a particular industry?

Next, you need to decide whether you’re targeting an industry or a type of company. Do you want to attract small businesses? Large corporations? Both?

Do I already have a website?

Finally, you need to determine whether you already have a website. If you do, then you probably don’t need to build a new landing page. Instead, you can simply add a few lines of code to your existing website to redirect visitors from your homepage to your landing page.

Once you’ve answered all these questions, it’s time to design your landing page. There are four different types of pages you can create:

Single-Step Pages

These are pages that contain just one call to action (CTA). For example, a CTA might be “Click here to sign up.”

Multi-Step Pages

Multi-step pages include multiple CTAs. They also include forms that allow visitors to provide additional information. For example, a multi-step page could include both a form asking visitors to enter their email addresses and a form asking visitors to submit their names and phone number.

Lead Capture Forms

These are pages that capture information from visitors. You can use lead capture forms to collect names, email addresses, and phone numbers.

Thank You Pages

Thank you pages let visitors know that they’ve completed a task successfully. For example, after someone signs up for a free trial, he or she will receive a thank you message thanking him or her for signing up.

If you’re not sure which kind of page would work best for your business, try testing out each option with a test group of visitors. Then, based on what works and doesn’t work, you’ll be able to figure out which page type is most effective for your business.


Landing pages are very important for any business because they help increase conversions. However, the key to increasing conversions is understanding why people visit your site and what they expect to find when they arrive.