Let’s talk about content marketing.

How’s it doing in 2021? Where might it be headed this year and next? Is it still the king?

Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups.

They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. They don’t want spam clogging their inbox.

People want high-quality, useful, relevant, and engaging content about things that matter to them.

Craig Davis, the former Chief Creative Officer at marketing communications firm J. Walter Thompson, said it best:

We need to stop interrupting what people are interested in and be what people are interested in.

That’s content marketing in a nutshell. And yes, it’s still king, but it is evolving. Consider:

content distribution channels

If you’re not convinced yet, any blog post on content marketing statistics will quickly change your mind.