Are you struggling to get people to sign up for your product, service, or website? Are few visitors converting into customers? If any of these sound like you, chances are you need help learning how to write a high-converting landing page.
Landing pages are the gateway for many companies and organizations to engage potential customers. These one-page website experiences should be clear, and succinct and convert visitors into customers with an offer. They are incredibly important in the digital marketing space and are often used alongside email marketing campaigns or search engine ads.
Creating a landing page that converts is no easy task. There’s not simply one set formula that’ll work for all brands – there are multiple elements and different approaches for each campaign. However, understanding the fundamentals of how to design a high-converting landing page will have you on your way to more effective campaigns. Here’s what you need to know about creating winning layouts, getting visitors to stay, and maximizing conversions.
Key Landing Page Understandings:
- A landing page is an essential tool for any online business that’s designed to capture visitor information and nurture them into customers.
- Writing a successful landing page should include a headline, an explanation of the product/service, images/video for further description, and a call to action (CTA).
- Testing & optimization are essential for success in creating a high-converting landing page with the use of A/B testing & driving traffic through search engine ads, email campaigns & social media.
What Is a Landing Page?
A landing page is basically an essential website page for any online business. Whilst, some incorrectly refer to it as their home page. It is actually a standalone web page created with one specific purpose in mind: to capture visitor information and nurture leads into customers. Landing pages differ from regular web pages because they are designed to accomplish one goal and one goal only. They focus on a single call to action, such as signing up for an email list or purchasing a product, and have no distractions that could take visitors away from the desired action.
An example of a successful landing page is Wix’s web design landing page. This page has been carefully crafted to provide visitors with all the necessary information about their services while also encouraging them to sign up for a free trial. Landing pages are often used in marketing campaigns to promote products or services and can be an effective way of driving more conversions. By creating a dedicated landing page, businesses can ensure that visitors are directed toward the desired action without any distractions getting in the way.
Land That Sale: Writing An Open-And-Shut Landing Page
In writing an effective landing page, the goal is to make it as open and shut as possible. This means that you should be able to clearly explain what your product or service is, why someone should buy it, and how they can do so in a few sentences.
To start, you should include a headline that quickly and concisely explains what you’re offering. This should be followed by a few sentences that explain the benefits of your product or service.
Next, you should include an image or video that further explains what you’re offering. This can be anything from a product photo to a customer testimonial video. The goal is to give visitors more information about your product or service.
Finally, you should include a call-to-action (CTA) button that encourages visitors to take the next step. This could be anything from signing up for a newsletter to purchasing a product. Make sure the CTA is clear and easy to find on the page.
Once you have all of these elements in place, it’s time to test and optimize your landing page.
Test, Test, Test: Optimizing Your Landing Page
The key to a successful landing page is testing and optimization. You should be constantly testing different elements of the page to see what works best for your audience. This could include changing the headline, adding more images or videos, or altering the CTA button.
You can also use A/B testing to compare two versions of the same page and see which one performs better. This is a great way to determine what works best for your audience and make sure you’re getting the most out of your landing page.
Once you have a high-converting landing page, it’s time to start driving traffic to it. You can do this through search engine ads, email marketing campaigns, or social media posts.
Creating a high-converting landing page is no easy task, but with the right approach and testing you can create an effective page that will help you maximize conversions. By understanding the fundamentals of how to design a landing page and optimizing it for your audience, you’ll be well on your way to more successful campaigns.
Benefits of Effective Landing Pages
Creating an effective landing page is essential for any successful online marketing campaign. Landing pages are web pages designed to initiate a conversation and close a deal with a target audience. They should have a clear purpose and an appropriate call to action, as well as unifying elements that characterize successful ones. The content of the page must be tailored to its specific audience and purpose in order to be successful, and 48% of marketers create new landing pages for each campaign in order to maximize conversions.
The benefits of using landing pages are numerous. They can help promote a positive first impression, increase conversions, and simplify analytics and testing. Landing pages are also great for capturing email leads, selling products, or offering discounts. By creating high-converting landing pages that are tailored to their specific audiences and purposes, businesses can ensure they get the most out of their campaigns.
Getting SEO Ranking
Landing pages are an important tool for businesses to increase their visibility and reach potential customers. They are designed to target specific search terms, helping to boost the ranking of the page and get more visibility for products, promotions, or sales. To ensure that your target audience can find your landing page, it is essential to optimize it for organic search. This involves identifying and focusing on relevant keywords in the URL, headline, and copy of your page.
Doing this will help improve its organic rank and drive more site traffic from popular search engines such as Google.
In addition to optimizing your landing page for organic search, you can also promote it using Google Adwords or other paid boosting methods. This will help increase the visibility of your landing page even further and make sure that it is seen by a larger audience.
By combining both organic SEO optimization with paid boosting methods, you can maximize the reach of your landing page and ensure that it gets seen by as many people as possible.
Promoting an Upcoming Product or Sale
Landing pages are an effective way to promote an upcoming product or sale. They allow businesses to focus on one promotion, product, or sale at a time and move a specific sales or marketing goal to the foreground for higher conversion. Landing pages also give businesses the opportunity to isolate and track the success of a particular product, goal, or set of keywords.
To make sure your landing page is successful, it’s important to include a logo that creates a favorable impression of your business. Additionally, adding engaging content will make it easier for customers to remember your brand. Finally, making the graphics on your website clickable will increase user engagement and help drive conversions.
Make the Buying/Subscribing Process More Efficient
Making the buying/subscribing process more efficient is essential for any business. A high-converting landing page acts as a portal to funnel visitors more efficiently and helps increase conversions. The landing page should be designed in such a way that visitors can find the CTA quickly and move on to take action. To make the process even smoother, it’s important to include clear instructions and provide an easy-to-use interface with minimal steps. Additionally, providing customers with multiple payment options will help them choose the one that best suits their needs.
By streamlining the buying/subscribing process, businesses can reduce customer frustration and increase conversions. This can be done by reducing the number of fields required for checkout, offering discounts or free shipping, and providing helpful customer service when needed. Additionally, businesses should ensure that their website is mobile-friendly so customers can easily access it from any device. By making these changes, businesses can create a more efficient buying/subscribing process that leads.
The Truth About Good Landing Pages
Creating a successful landing page is essential for any business looking to increase its online presence and convert visitors into customers. Landing pages are web pages designed to initiate a conversation and close a deal with visitors. They should be focused on a single objective and have an appropriate call to action. Landing pages can be used for various purposes, such as capturing email leads, selling products, or offering discounts.
The truth about good landing pages is that they are highly individualized and tailored to the specific product, audience, and purpose.
And there is potential for variation in landing page design, but some things remain constant. High-converting landing pages often have unifying elements that characterize them such as messaging, value proposition, buy-in, cost, industry niche, etc.
Also, the author provides tips to help create a high-converting landing page which includes promoting a positive first impression and facilitating an opt-in process. Ultimately one size does not fit all when it comes to creating effective landing pages so it
How to Create a Landing Page That Converts
Creating a landing page that converts is essential for any business looking to increase its online presence, generate more leads and consequently make sales. The first step in creating a successful landing page is determining the goal of the page. Is it to generate leads, promote a product or service, or simply provide information? Once you have established the goal of your landing page, you can begin researching keywords related to the problem that your offering can solve. This will help ensure that your landing page appears in relevant search engine results and attracts visitors who are interested in what you have to offer.
When constructing your landing page, there are nine common elements that should be included such as a call-to-action (CTA), sales pitch video, or form. Crafting a high-converting landing page for a SaaS product should focus on the benefits of the product rather than just its features. It’s important to avoid using too much “marketing fluff” when highlighting these benefits so that visitors understand
9 Essential Landing Page Elements
Landing pages are known to be in every digital marketing strategy. They are web pages designed to capture leads and initiate conversations. With a target audience and should be focused on a single objective in order to make analytics, reporting, and testing simpler tasks. Landing pages can be used for various purposes such as capturing email leads, selling products or offering discounts.
The headline of a landing page is the first thing that visitors will see, so it should grab their attention, tell them what the product or service is about, and be short (no more than 20 words). Examples of effective headlines include InVision’s “Built for Teams” and PictureMarketing’s “Capture Photos of Consumers at Events”. Companies that offer a variety of services can summarize their main goal instead of a specific product or tool. Declarative statements can also be used to emphasize the importance of the product and create interest in the company as a whole.
1. Persuasive Subheads
The persuasive subheadline is an important element of any landing page. It should be positioned directly underneath the main headline and should have some element of persuasiveness to it. The explanation doesn’t always have to come after the page’s most compelling statement, as demonstrated by HelpDesk’s landing page. Emotionally loaded phrases should be placed first to capture visitors’ attention and draw them in. Rearranging information to meet a standard idea of how a headline and subheadline should be arranged is not necessary; instead, focus on efficiently explaining what you’re offering.
Ron Evans suggests that phrases like “Submit” or “Click Here” are not persuasive enough for a subheadline, and recommends using more compelling phrases such as “Download Your Free eBook Today” to encourage readers to take action. Using persuasive language can help increase the likelihood of readers taking the desired action, so it’s important to craft your subheadlines with care. Keep in mind that the goal is to make readers feel as though they are missing out if they don’t take action. Create a sense of urgency!
2. Use Pictures
Pictures are an essential part of any landing page. They can help to draw in potential customers and give them a visual understanding of what they stand to gain from using the product or service. Images should be large, relevant to the product or service, and high-quality.
For the reason that screenshots can be used to demonstrate the functionality of a product and give potential customers a sense of what using it would be like. Companies that offer images should have high-quality photos on their landing page in order to differentiate their brand from competitors and attract buyers.
In addition, visual elements such as pictures can help break up text and make content more engaging for viewers. When designing landing pages, take inspiration from other digital agency websites for ideas on how best to use visuals. It is also important to optimize images for both desktop and mobile devices in order to ensure that all users have access to the same content regardless of device type.
3. An Explanation
An explanation is an essential part of any landing page. It should be benefit-oriented and integrated with the headline and subheadline to ensure that readers understand what they are getting from the product or service. Images can also help explain the product or service, as they are often more engaging than text-based explanations. For example, AIContently provides a visual walkthrough of its platform in an explainer video to explain what “everything you need” means in its business. This visual explanation used in a video is easier to understand and more interesting than a text-based one.
When writing an explanation for your landing page, it’s important to use plain, simple language that clearly explains the value of your offer. Create multiple value proposition statements to use throughout your landing page so that readers can easily understand why they should choose your product or service over others. Additionally, don’t forget to use copy that didn’t make it into the headline at other points on the page; this will help reinforce your message and provide additional context for readers.
4. Something About Pain
Pain is a powerful motivator. It can be physical, emotional, or psychological, and it can drive us to take action. When it comes to marketing, pain points are an important factor in creating effective campaigns. By understanding what people are struggling with and how they feel about it, marketers can create messaging that resonates with their target audience.
One way to evoke the theory of loss aversion is to mention what someone will lose if they don’t take action. This could be anything from money to reputation or even time. It can be a limited-time offer or sale. Incorporating pain references into testimonials and copy can also help draw attention to the problem at hand and provide a solution that relieves the pain. Interactive quizzes are a great way to engage visitors and relate the challenge of ranking higher on Google for example.
These quizzes offer a fun diagnostic tool that helps establish a connection with visitors while motivating them by appealing to their desire for pleasure in some form or another.
5. Something About Pleasure
Humans are motivated by the desire to gain pleasure, which can come in many forms. Companies can use this knowledge to their advantage when marketing their products and services. By highlighting how a product or service meets an emotional need beyond its functional role, companies can show customers how it brings emotional and psychological pleasure. Headlines should be crafted in a way that speaks to the brain’s pleasure center, inspiring a sense of wonder and surprise.
For example, AIContnely also uses an emotional connection in its headline, subheadline, and CTA to help people gain back their reputation. It presents readers with the question of wanting to get it right on the first try – doing so will build confidence, reputation, and income – all inspired by landing page software. Calls-to-action should use exciting words and persuasive phrases to draw attention such as “Discover” or “Boost”. Writing CTAs in the first person can also help give visitors a sense of ownership over the product or service.
6. Methods of Contact
Having a reliable and easy-to-use method of contact is essential for any business. It provides assurance to potential customers that the company is real and trustworthy, as well as gives them an easy way to get in touch with the company if they have any questions or concerns. There are several methods of contact that businesses can use on their landing page, such as providing a physical address and phone number, using live chat, skype ID, or having a large contact form.
Live chat is an effective way to make a company accessible to visitors. It allows customers to ask questions in real-time and receive answers quickly, which helps boost conversions. Personalizing the messages sent through live chat can also help tailor the landing page experience for visitors. Additionally, having a large contact form on the landing page makes it easier for visitors to get in touch with the company and increases the likelihood of conversion.
AIContently offers email with a simple yet impactful landing page that includes features that set their services apart from the competition. They include a large contact form, live chat, and a phone number to make it easy for visitors to get in touch with them. As well as chat through social media platforms such as Facebook messenger.
7. A Guarantee
A guarantee is an important element to include on a landing page. It provides customers with the assurance that they will not be taken advantage of and can trust the company they are buying from. AIContently’s guarantee of a 7-day revision window is an example of how this can be done effectively, positioning the statement close to the CTA to encourage conversion. Companies can also provide a level of comfort similar to a guarantee without being as extreme; Help Scout does this on their landing page with an award and shield icon, further enhancing the assurance provided by the company.
Removing risk from the sale is essential for businesses looking to increase sales rates. Offering a money-back guarantee, revision windows, or free return shipping can give customers confidence in their purchase, knowing that if they are unhappy with what they receive, they have options available to them. This type of assurance helps build customer loyalty and encourages repeat purchases in the future.
8. A Powerful Call to Action
A powerful call to action is essential for any high-converting landing page. It is the final step in the customer journey and what ultimately converts visitors into customers. When crafting a call to action, it’s important to use action words such as “get,” “reserve,” “download,” or “register” that will encourage visitors to take action. Additionally, you should inject value into your CTA by reiterating the benefit of taking action and emphasizing that your offer is free if applicable.
To make sure your CTA stands out from the rest of the content on the page, use directional cues such as arrows or graphics to draw attention to your CTA button. Make sure it is big and eye-catching like eSpacial’s “Start Mapping Now” button. You can also check out studies on techniques to improve your call-to-action buttons for further optimization. With a well-crafted call to action, you can increase your conversion rate and get more customers.
Landing Page Conclusion
Creating a high-converting landing page is essential for any online business. It requires careful planning, testing, and optimization to ensure that it is effective in converting visitors into customers.
By following the steps outlined above, you can create a successful landing page that will help your business grow and succeed. A perfect example used for all these points is to check out the homepage of AIContently.