Conversion copywriting is the art of writing that converts your website visitors into customers. It’s about making sure you have a clear call to action, and that it’s easy for people to find on your site. You can use any number of techniques to do this
The key to writing great copy is knowing your audience and what they want to hear.
If you’re a business owner, then chances are that you know this already. But if you’re not sure where to start when it comes to crafting the perfect sales letter or blog post, here are some tips on how to write better copy for your website.
1. Write in the first person.
When people read something written by someone else, their brains automatically go into “third-person mode” – which means they assume that the writer doesn’t actually know anything about them. This can be very frustrating for readers.
But when you use first-person language, your brain switches to “first-person mode” instead, meaning you think of yourself as the one who’s talking.
2. Use action verbs.
Action words like “buy”, “sign up”, “download”, “read”, etc., make your content sound more urgent and compelling. They also help your reader understand exactly what you’re asking them to do.
3. Keep your sentences short and simple.
Longer sentences tend to confuse your readers because they don’t have enough time to process all the information being presented to them.
4. Make your paragraphs easy to scan.
Paragraphs should always contain at least three main ideas. If you find that you need to add additional points later on, just break down those sections into smaller chunks.
5. Use bullet lists.
Bullet lists are an effective way to organize long blocks of text and make it easier for your readers to digest.
6. Include testimonials.
People love reading other people’s success stories. It makes them feel good about themselves and gives them hope that they too could achieve similar results.
7. Don’t overuse adverbs.
Adverbs (e.g. “very”, and “really”) are used to describe actions or emotions. While they may be useful occasionally, most of the time they’re unnecessary and distracting.
8. Avoid jargon.
Jargon refers to specialized terms that only experts would understand. When using these terms, try to explain them in plain English so that anyone can follow along.
9. Be specific.
Use concrete examples whenever possible. For example, say “I recommend X product” rather than “I suggest that you buy X product”.
10. Don’t forget to include call-to-actions.
Call-to-action buttons are essential elements of any web page. You can place them anywhere on your site but the best places are usually near the top right corner.
11. Add images.
Images are proven to increase conversions. So if you’re struggling with getting visitors to convert, consider adding some pictures to your pages.
12. Test different headlines.
Headlines are often the first thing that potential customers see when browsing through your website. So it’s important that they catch their attention immediately.
13. Create a sense of urgency.
If you want to get more people to take action, create a sense of urgency. Tell them why now is the best time to act.
14. Offer freebies.
Free samples, discounts, and giveaways are great ways to encourage people to sign up for your newsletter or purchase your products.
15. Get creative.
You don’t have to stick to traditional marketing techniques. There are plenty of new methods out there that will allow you to stand out from the crowd.
16. Focus on conversion rates.
It’s not enough to simply write a bunch of copies. You need to focus on conversion rates. How many people did you send to your opt-in form? How many people actually converted? What was the average order value?
17. Write for humans.
Your website needs to be written in such a way that it appeals to human beings. People aren’t robots; they’re emotional creatures who respond better to things that are relatable.
18. Put yourself in your customer’s shoes.
Try to imagine what it’s like to be one of your target audiences. Think about how you might react to certain situations. This will help you come up with content that’s relevant and interesting.
19. Use social proof.
Social proof is a psychological phenomenon where people tend to trust others more when they see that others are doing something similar to what they’re planning to do.
20. Ask questions.
Questions are a powerful tool because they give your audience permission to ask you anything. They also provide you with an opportunity to educate your audience.
Product description copywriting isn’t rocket science. But it does require some practice and finesse. Here are five tips for creating great product descriptions that sell:
1. Know your audience
Who are you selling to? What do they want? How do they want to use your products?
2. Write like your customer
When you’re describing something, think about what someone might say about it. You’ll sound smarter and come across as more knowledgeable.
3. Use action verbs
Don’t just list features; tell readers how your product solves problems. For example, instead of saying, “The EZROTECH® Xtreme Series™ is designed to work with most brands,” try, “EZROTECH®’s Xtreme Series™ makes cleaning easier.”
4. Be specific
If you’re trying to describe a feature, explain exactly what it does. Saying, “This product lets you store up to 500 items” doesn’t help anyone much. Instead, try, “With our storage system, you can easily organize and access your tools.”
5. Say it once, say it twice…and maybe even three times
Make sure your call to action stands out. Include one or two CTAs per paragraph. And keep in mind that the best way to increase sales is to repeat yourself. So include multiple calls-to-action throughout your copy.
How to Write E-commerce Copy that Sells?
Writing eCommerce copy that sells is all about understanding your customers and their wants and needs. It’s about being able to articulate those needs and desires so that you can create a solution that meets them.
Here are 5 steps to writing eCommerce copy that sells:
1. Understand your buyer personas.
What are your buyers’ goals? Why are they buying from you? What are their pain points?
2. Create a persona profile.
What kind of person would buy from you? What are they looking for? What are their interests? What are their hobbies?
3. Craft a compelling headline.
A good headline should hook your reader right away. Make sure it includes keywords that match your product.
4. Describe benefits.
Describe why your product is better than its competitors. Explain why your product solves a problem.
5. Tell a story.
People don’t buy things. People buy solutions to problems. So make sure your copy tells a story about your product.
Website Copywriting Tips to Increase Conversions in 2022
A recent survey conducted by SEMrush found that 40% of marketers believe that they outsource copywriting duties, while another 20% are considering it. This leaves 60% of companies still writing their own copy.
If you fall into the latter group, there’s no reason to feel left behind—we’ve compiled some helpful advice on how to become a better copywriter.
1. Write for Your Audience
The most important thing to remember when creating web copy is that you must always think about what your audience wants to see. You don’t just throw together a bunch of keywords and hope that people will buy. Instead, you focus on providing value to your readers.
2. Know Your Target Market
It may seem like common sense, but knowing who you’re targeting is crucial to crafting effective copy. If you know your target market, then you can write content that resonates with them.
3. Learn How to Structure Content
When it comes to structuring content, it’s important to understand the difference between headings and subheads. Headings are used to break down long paragraphs of text, while subheads are used to highlight key sections of content.
4. Use Visual Elements
Visual elements such as infographics, videos, images, and charts can be extremely powerful when it comes to increasing conversions. They also provide an opportunity to add personality to your website.
5. Be Consistent
Consistency is key when it comes to online marketing. The more consistent your brand appears, the easier it will be for visitors to trust you.
6. Keep Your Message Simple
Don’t get too wordy. Too much information can confuse your readers. Instead, stick to simple messages that convey your message clearly.
7. Avoid Plagiarism
Plagiarism is never okay. Even if you’re using someone else’s work, you need to give credit where credit is due. Otherwise, you run the risk of losing credibility among your readers.
The key to writing effective copy is to keep it simple. If you use too many words, it becomes difficult for readers to process all of the information. It’s much easier for them to remember something that has been broken down into smaller chunks.