The micro-content craze started with Snapchat. In 2016, Snapchat introduced Stories, which allowed users to share photos or videos that would disappear after 24 hours. These stories were originally only viewable within the Snapchat app, but they soon became popular enough to attract advertisers who wanted to reach those users.
Nowadays, micro-content is everywhere. From blogs to podcasts, from Facebook to Instagram, from Snapchat to LinkedIn, micro-content is being shared every day. And marketers are taking advantage of this trend to target their audience.
What is Microcontent?
Micro-content is a new type of content marketing that focuses on creating short video clips or images instead of long blog posts. This is done to increase engagement and reach out to a wider audience.
The rise of social media has led to the creation of micro-content. These types of videos are usually shorter than 15 seconds and are often shared through platforms such as Instagram, Facebook, Twitter, Snapchat, etc.
Micro-content is becoming increasingly important because it helps businesses connect with their customers in a way that was previously impossible. In addition, it also allows them to create a personal connection with their followers.
Micro-content can be described as any kind of content that is less than 60 seconds long. The length of the video does not matter as long as it’s under this time limit. Videos that fall into this category include:
Other short videos like memes, gifs, etc.
Why should you care about micro-content?
Find and Establish Content For Your Pillars
Content pillars are important parts of any content strategy. When you feel uninspired, create a content pillar document with sections for each of your pillars. Each month, add new ideas to each pillar. Don’t worry about writing down every idea you have!
Look at Your Analytics
Looking at your analytics is a way to find out what kind of content performs well, is engaging with the most, and resonates with your audience. Make notes of high-performing social media posts, their caption, the visuals you used, and any hashtags you used. For example, Christina found that her travel posts which include recommended hotels, restaurants, and activities receive thousands of saves.
Follow Industry Trends and News
Paying attention to what’s going on in your industry can help guide your content planning. You might want to take inspiration from other content creators who are doing well right now. This is especially true when it comes to travel bloggers, as many people are being forced to change their strategies due to COVID-19.
Listen to Your Audience
Another way to gain inspiration for content is by listening to what your audience wants. Make sure to create content that your audience finds valuable.
Create posts that specifically ask your users what kind of content they want to see on your site. This helps you understand what people are interested in and gives you an idea about how to make your site more useful.
Use Social Media Data to Find Out More
Social media data can be very helpful when it comes to finding out more about your audience. Use this information to learn more about them, such as where they live or work, what type of products they like, and what types of topics they’re interested in.
You can also look into using tools like Google My Business to find out more about local businesses. These tools allow you to get insights into your competitors’ locations, opening hours, and reviews.
Don’t Forget to Plan Ahead
Planning ahead will give you a better chance of success. If you know what you want to say before creating your post, you’ll be able to plan accordingly.
For example, if you want to share some tips about traveling during quarantine, think about what questions your readers may have. Then, answer those questions in your post.
If you want to create a listicle, consider creating a few sample lists first. Once you’ve created one or two lists, you’ll be ready to start sharing them.
If you’re struggling to come up with ideas, try brainstorming with friends and family. They can provide great suggestions and advice, and you can always use their feedback to improve your content.
Make Sure Your Content is Relevant
Relevance is key when it comes to content creation. Create content that your audience actually cares about. This means making sure your content answers specific questions that your audience has.
Think about the questions your audience asks most often, and then write down these questions in a document. From there, you can go through each question and determine whether your content addresses it.
If you don’t know what your audience wants, you can conduct surveys and polls. Doing so will help you figure out what your audience needs and what they want to read.
Keep Your Content Short
The length of your content matters too. Longer pieces tend to perform worse than shorter ones. However, longer pieces aren’t
always bad. For example, blog posts that contain long-form writing can be interesting and engaging.
In fact, longer articles can even increase engagement.
When it comes to social media posts, keep your content short and sweet. People typically scan social media feeds quickly, so you need to make sure your content is easy to digest.
This doesn’t mean you should only publish short posts. In fact, you can use longer posts to add value to your audience.
Consider adding images and videos to your content. Adding visuals makes it easier for your audience to absorb your message.
How to Use Microcontent in Your Digital Marketing Plan
Microcontent is used to describe short pieces of text or images that are used to promote a product or service. These tiny bites of information can be used to promote products or services online. They can also be used to promote brand awareness. They can be used in paid advertisements as well as in blogs and other forms of social media. Make sure that the font size and color match the rest of your site.
Tailor your mini-content, and resist the urge of using the same headlines and tag lines everywhere. Always consider your context. Be Locally SEO makes microcontent a critical part of digital marketing and search optimization. Our professional copywriters can capture your brand’s essence in a few well-crafted words or sentences. We understand how to leverage all of our technologies as a part of your entire internet marketing efforts to help us expand your business and your profits.
Reasons why you should care about micro-content
There are many reasons why you should care about micro-content. Here are just some of them:
1. Engagement- When people share your content, they will most likely comment on it. If they do so, it means that they found what you had to say interesting enough to comment on it.
2. Reach – People who see your content will more likely click on links within your post. This means that they might visit your website or follow you on other social networks.
3. Personalization – By showing up on different platforms, you have an opportunity to show off your personality and brand. Your audience will get to know you better and feel closer to you.
4. SEO – Search engines love short videos. They rank these videos higher than longer ones. This means that if you want to improve your search engine ranking, then make sure that your content is optimized for YouTube.
5. Branding – A lot of brands use micro-content to promote themselves. For example, when you go to a restaurant, you may notice that they have posted a video on their page explaining how to order food. This is a great way to build trust among potential customers.
6. Cost – Creating a video takes much less time and money than writing a blog post. This makes it easier for small business owners to produce quality content without spending too much money.
7. Time – Because you don’t need to write a long article to create a good video, you have more time to focus on other things.
8. Creativity – With micro-content, you can experiment with different styles and techniques. This gives you more freedom to express yourself and come up with something unique.
9. Quality – The best thing about micro-content is that it doesn’t require any special skills to create. Anyone can do this. All you need is a camera and a computer.
10. Flexibility – Unlike articles, which are usually written once and never changed, you can edit a video whenever you want. This means that you can easily update it to reflect new trends or changes in your industry.
11. Speed – Videos take less time to upload and publish than blogs. This allows you to respond faster to customer questions or comments.
12. Relevance – Most of the time, you won’t be able to find information on the Internet. However, there are chances that someone has already created a video about your topic. In such cases, by uploading your own video, you will be able to reach out to those people directly.