The most important thing to remember when writing copy for your website is that you are not writing a book or an article, but rather a sales letter. You want to make sure that the information on your page is easy to understand and relevant to your audience. In this post, I’ll share with you some of my favorite techniques for making your web content more effective.
1. Use bullet points.
Bullet points are great because they break up long paragraphs into bite-sized chunks. They also help readers scan through your text quickly so they can get back to what they came for.
2. Write in short sentences.
Long sentences tend to be difficult to read and often make it hard for people to follow along. Short sentences are easier to read and will keep your reader interested.
3. Use subheadings.
Subheads are like mini headlines that appear at the top of each section of your text. They give your readers a quick overview of what they’re about to read.
4. Include images.
Images are one of the best ways to grab attention and hold it. If you have a picture that perfectly illustrates what you’re trying to say, use it!
5. Make your text stand out.
If you write something that looks boring, no one will want to read it. To avoid this problem, try using different fonts, colors, and sizes. Also, don’t forget to include links to other pages within your site. This way, if someone wants to learn more about a certain topic, they won’t have to leave your page.
6. Keep your language simple.
If you want your visitors to take action, then you need to make your message as clear as possible. Don’t use words that aren’t necessary, and always proofread before publishing.
7. Be consistent.
When you write, do so consistently throughout your entire site. For example, if you write “click here” once, then every time you mention clicking anywhere on your page, use the same word.
8. Ask questions.
People love talking about themselves, especially when you ask them open-ended questions. Questions are a great way to get your visitor to tell you their story.
9. Tell stories.
Stories are powerful tools for getting people to act. People respond better to stories than they do to facts.
10. Create urgency.
Urgency is another tool that can help you drive conversions. When you create urgency, you’re telling your readers that there’s only a limited amount of time left to buy whatever product or service you’re offering.
11. Offer freebies.
Freebies are a great way to encourage people to sign up for your newsletter or subscribe to your blog. It’s also a good idea to offer free samples of your products or services.
12. Give away prizes.
Prizes are a great way to motivate people to take action. However, you should never give away too many prizes, or else you may lose credibility.
13. Provide testimonials.
Testimonials are a great way to show off how happy customers are with your company. They’re also a great way to build trust with potential clients.
14. Include videos.
Videos are a great way to capture your visitor’s attention. Videos are also a great way to explain complicated concepts.
15. Add social media buttons.
Social media buttons allow visitors to share your content across multiple platforms. You can even add Facebook Like/Share buttons directly to your website.
16. Include call-to-action (CTA).
Call-to-actions are buttons that lead your visitors down a specific path. These buttons usually look like an arrow pointing down.
17. Include a CTA button.
your button should be placed in the upper right corner of your page. The closer it is to the top, the higher its priority.
18. Use subheadings.
Subheadings are smaller versions of your main headline. They’re used to break up long paragraphs of text.
19. Write shorter sentences.
Shorter sentences are easier to understand. In fact, studies show that people remember longer sentences less often.
20. Make sure your headlines match your body copy.
Headlines are meant to grab your reader’s attention. Therefore, they should be short, bold, and easy to scan.
21. Use bullet points.
Bullet points are lists of items separated by commas. Bullet points are perfect for breaking up long paragraphs of text, and they’re also useful for highlighting key points.
22. Keep your writing simple.
If you have more than two ideas per paragraph, it’s probably best to combine them into one sentence.
Proofreading is important because it helps you avoid spelling errors and grammatical mistakes.
24. Use images.
Images are a great way to make your content more visually appealing.
25. Don’t forget to include links.
Links are essential for driving traffic back to your site. Links are also helpful if you want to link to other websites.
26. Be consistent.
Consistency is important because it makes your brand recognizable. If you change your style every time you write a new piece of content, then no one will know what to expect next.
27. Create a schedule.
Schedule your posts so that you don’t end up posting at all hours of the day. This ensures that you won’t run out of fresh content before your audience has had enough.
Conversion Copy Tips Every SEO Writer Needs to Know
If there’s one thing every SEO writer needs to know, it’s that copywriting isn’t just about keywords anymore. In fact, good SEO writing is more than just keyword placement and Google algorithms; it’s about writing with your audience—and your customers—in mind, engaging them, enticing them to take action, and converting them into leads and sales.
In today’s world, people go online searching for solutions to their problems, and valuable content that solves those problems is the type of content that SEO writers must focus on now. This includes everything from blog posts, ebooks, landing pages, webinars, and even social media posts.
So what does this mean for SEO writers? Well, it means that we must start thinking like marketers, rather than simply focusing on our keyword strategies. We must write content that is relevant to our readers, and we must do so in a way that engages them, entices them to take action, converts them into leads, and ultimately drives conversions.
This is why conversion copy is such an important part of any successful marketing campaign. It’s not just about getting clicks or likes; it’s also about making sure that your visitors actually convert into leads and sales. And when it comes to conversion copy, there are certain techniques that can help you get better results.
Here are conversion copy tips that every SEO writer should know:
1. Write for humans first.
When you’re creating content for search engines, you need to think about how your content will look to human eyes. After all, most people aren’t going to read through hundreds of pages of content to find the information they were looking for. They’ll skim over it quickly, and if they see something interesting, they’ll click on it.
2. Keep it short and sweet.
People love short, sweet messages. They’re easy to digest, and they give you plenty of room to tell your story. So keep your content brief, but still informative. You don’t have to fill your page with paragraphs of text; instead, try using bullet points, subheadings, and images to break up the flow of your content.
3. Use visual elements.
People prefer reading things that are visually appealing. When you use visuals, you make your content easier to consume, which helps boost engagement rates. Plus, studies show that people who read longer pieces tend to be less engaged.
4. Include testimonials.
Testimonials are great ways to build trust with your audience because they provide proof that other people believe in your product or service. If someone else believes in your brand, then chances are, they’ll believe in yours too.
5. Make it personal.
People want to feel as though they’re being heard by someone. When you talk directly to your audience, you create a connection between you and them. This makes them feel valued, and it gives them permission to share their thoughts with you.
6. Tell stories.
Stories are powerful because they allow us to connect emotionally with another person. They’re also effective at driving traffic because they encourage people to share your content with others.
7. Be specific.
If you’re trying to sell a product, you need to be very specific about what that product is and what it does. People won’t buy anything unless they understand exactly what it is that they’re buying.
8. Provide value.
If you’re selling a product, you need your customers to understand why they should purchase it. You need to explain why it’s worth their time and money.
How to Write E-commerce Copy that Sells
The internet is filled with e-commerce sites, but most of them are struggling to make sales. Why? Because many of them don’t know how to write effective product descriptions. In fact, according to research conducted by Shopify, over half of all online retailers fail to provide enough information in their product descriptions to help customers decide whether or not to buy their products.
That’s why we’ve put together this guide to show you how to write e-commerce copy that sells. We’ll teach you everything you need to know about crafting product descriptions that entice buyers into making purchases.
1. Start With a Strong Hook
Your first step when writing any kind of copy is to establish a strong hook. A hook is simply something that grabs readers’ attention and makes them want to read on. It could be as simple as “Buy now!” or “Free shipping!”, but whatever you use, make sure it works.
2. Tell a Story
Once you’ve established a strong hook, it’s time to tell a story. You can do this by describing an experience someone might go through when buying your product. For example, if you sell women’s clothing, you could describe how a woman feels when she buys her favorite pair of jeans. Or, if you’re selling men’s shirts, you could talk about how a man feels when he gets his favorite shirt tailored just right. Whatever you choose to focus on, make sure it relates to your product.
3. Make Sure Everything Is Clear
Once you’ve told a story, it’s time to explain exactly what your product does. What does it look like? How much does it cost? Who would benefit from using it? These questions are all part of providing clear answers to your potential customers.
4. Include Images
Including pictures in your description is another way to add visual appeal. When people see photos of your product, they tend to remember it better than text alone. Plus, they give you an opportunity to highlight features that may not be obvious without a picture.
5. Add Emojis
Emojis aren’t just fun; they’re useful too. They let you express yourself more easily and naturally, which means you can avoid sounding stilted while still being engaging. Use emojis to emphasize keywords, draw attention to key points, and even create call-to-actions.
6. Keep It Short
You probably already know that people skim articles instead of reading them in full. So, keep your descriptions short and sweet. Don’t worry about including every single feature of your product, because no one will ever read through them. Instead, include only the main benefits and important details.
7. Be Specific
If you say that your product “makes life easier,” then you risk losing customers who have specific needs. If you’re selling a vacuum cleaner, for instance, you should specify whether it’s cordless or corded, upright or canister, etc. People won’t know what they’re missing out on unless you tell them!
8. Write Like a Human Being
When you’re trying to persuade someone to take action, you have to think as they do. This means talking to them in a language they understand. Avoid jargon and technical terms as much as possible. And try to relate to your audience by showing empathy.
9. Test Different Headlines
As with emails, headlines don’t always work. To find out what yours should be, test different variations of it on your site (and also send it to friends). Then pick the version that converts best.
10. Measure Results
Finally, measure everything. Set up goals for each variation of your headline and content, such as increasing conversions by 10%, getting clicks by 20%, or driving traffic by 100%.
I hope this article helped you improve your writing skills. I’m confident that you’ll use these tips to write copy that converts. Good luck!