What Is a Content Calendar  – Content calendars are a great way to organize your content creation. They allow you to plan out your content strategy and schedule posts at specific times.

A content calendar helps you create a consistent flow of new content. It also allows you to track your performance over time and see where you stand compared to other influencers.

What Is a Content Calendar?

A content calendar includes upcoming pieces, status updates, and planned promotional activity. It also includes updates to existing content.

Creating a content calendar is simple. Just follow these steps:

1. Set aside some time each week to write blog posts or create social media content.

2. Decide on the frequency with which you want to post. For example, if you have one weekly post, then you can set up your calendar for that week every single day. If you have three daily posts, you can use a different calendar for each day of the week.

3. Add all the information about your upcoming posts in the appropriate fields. This includes the date, title, description, URL, image, etc.

4. Schedule when you’ll publish each piece of content. You don’t need to be precise; just pick a general timeframe like “tomorrow morning” or “next Monday.”

5. Check off completed items as they come due.

6. Repeat this process until you reach your goal!

Why Are Content Calendars Important?

Content calendars help you stay organized by helping you plan out when you’ll be publishing new posts. You can also see what topics you’ve already covered and what topics you still need to cover.

A content calendar helps ensure that everything related to content happens. It also makes collaboration easier by ensuring everyone knows what’s going on.

A content calendar helps you manage your content by keeping everyone on the same page about what needs to be done next. You can also see who is working on what tasks.

A content calendar helps you plan out what you’re going to do in the future. You can also see how much time you have left before something needs to be done.

Choosing a Format for Organizing Your Content Calendar

An editorial calendar helps teams stay organized by keeping them focused on what needs to get done. There are many different types of calendars available, and each type has its strengths and weaknesses. Choosing an appropriate calendar depends on the tools your company uses and the workflow you need to follow.

Here are some of the different formats you can use to create an editorial calendar: ”

Traditional Calendar or Calendar App

A calendar is a great tool for keeping track of things. You can use it to schedule meetings, events, and appointments. However, it doesn’t always tell you everything about what’s going on. For example, if you want to see who else is working on a particular task, you need something like Trello.


Spreadsheets are very useful when organizing data. They’re also easy to use because there’s nothing difficult about them. You can import an a.csv file into a spreadsheet, and then organize it however you want. This makes it easy to pair spreadsheets with other programs or services.

Kanban Board or Other Project Management Tool

Kanban is a visual system that represents a workflow. Kanban is popular in editorial management because you can use it to represent any kind of workflow. Kanban can be used by editors, writers, designers, marketers, and more.

Editorial Content Calendar Examples

To help you implement an editorial calendar, we’ve also included some real examples from a few of the most successful content teams. Check them out below, and find out what makes their calendar so useful. Hubspot Editorial Calendar Template. was built for writers and content strategies to outline their posting strategy.. Included are prompts for the content titles, meta description, URL, cta, and more. This template is completely free and can be used on both Google Sheets and Excel.

Platform Trello

Content Calendar

Trello  is the actual editorial calendar for Buffer, a social media scheduling platform. Naturally, this is the company’s own content, supported by an editorial calendar describing an assignment’s author, subject, title, publication date, and where it’s in the company’s editorial process (content can be in “ideas”, “pipeline”, “in progress”, or “editing”).

Each square represents a single item in the buffer’s editorial calendar. The squares are laid out vertically so that each column corresponds to a day of the week. This makes it easy to see when new items were added and to quickly scan the entire schedule.

An editorial calendar should be a tool for everyone involved in creating content. It should be accessible to everyone, and it should include information about upcoming events and deadlines. Content creation shouldn’t be limited to those who work directly with the editor-in-chief.

You can see what’s inside the tiles. Clicking on assignments shows you the feedback logged by Buffer. Ash says: “It’s not a calendar, but a space to share feedback, edit notes, pitch ideas, and more”.

Platform Google Sheets

This is the editorial calendar of an online marketing tool provider. The company has used Google Sheets to manage all of its content creation. Their customizations to the spreadsheet above would be appealing to any content creator.

Unbounce uses a spreadsheet to organize its content. They use a separate sheet for each project. Their blog has an editorial calendar in Google sheets.

This editorial calendar helps Colin’s team stay organized. They can plan ahead by locking down dates. Changes can happen quickly if needed.

Platform CoSchedule

Digital Authority uses CoScheduel to plan out timelines for blog posts and social media posts. This allows them to see what needs to be done when and how much time each piece takes. This also helps them stay organized and focused on their bigger-picture goals.

There are also features to keep this team actionable, on the same page, and agile with drag & drop features.

Add Items to Your Calendar

This is where the rubber meets your road. Actually creating a Content Calendar may seem daunting if you haven’t done it before. But after you’ve created it for the first time, I guarantee you’ll see just how useful it can be. Here’s what you need to do:

Content ideas should be listed in order of importance. You should decide how often you want to post each idea.

(if you’re using a spreadsheet) You can have different levels of details on different tabs for monthly vs weekly and blog vs LinkedIn.

Use a Content Calendar Tool

There are many different types of content calendars available. Some of them are free while others cost money. A notion is an all-in-one tool that allows users to create, manage, and collaborate on their content. It also includes features such as wikis, task management, and database creation.

More than Just New Blog Posts

Content calendars can be used for many purposes besides scheduling content. Here are some things to include in your content calendar: Future updates. It’s important for your content to stay fresh. So for pieces you can easily update, add them to your calendar.

audits are important because sometimes old content does more harm than good. A site audit should be done every once in a while. Off-site promotions should also be scheduled and promoted. When doing an off-site promotion, make sure to add that into your content calendar as well.

more about our marketing and content calendar templates for excel. We’ve got a variety of high-quality content calendar templates that you’ll be able to download and use for different types of content. You’ll also learn how to create your own content calendar using Hootsuite. And finally, we’ll show you behind the scenes our editorial calendar and the tools we use to manage it.

real-life case study about how one blogger (Pat Flynn) uses an editorial calendar. He helps his social media marketing and blog stay on track by using an editorial calendar.

Editorial Calendar Template

A spreadsheet can help you take stock of what content you have, and how quickly it moves through the process. You can use this template to target the right readers by using the categories listed below. You can also optimize posts with the best keyword combinations, and pair each post with a killer CTA.


In this download, we’ve provided three different templates for you. Why three? We realize that not all content teams work the same. Some prefer a centralized editorial calendar while others may need the gentle nudge of an upcoming deadline right in their personal calendar. Therefore you’ll be able to use any of these templates in Microsoft Excel, in Google Sheets, or in Google Calendar.

With a little customization, your blogging schedule will be running smoothly, allowing you time to be the writing, lead-generating machine you strive to be! Topics: Content Planning.

Related Articles

We ran three tests on content marketing in 2021. These tests were run by our content team in order to determine what content types work well together and how we should plan out our content calendar for the next decade.

What Should a Content Calendar Include?

Content calendars are used by teams to plan out projects and organize tasks. They are usually shared among several people, but they can also be kept private. A content calendar includes the name of the project or task, as well as any other details about it. This helps everyone involved know what to expect and gives them an idea of how long it might take.

A content calendar should include the date of publication, time of publication, title, headline or content topic, author of content, status of content completion, content completion deadline, you can also include the platform (e.g., Facebook, Twitter) it’ll be published on and the content type. It’s also helpful to include an overview of audience engagement and overall analytics, as well as a section to track changes to your publishing schedule.

What you include will ultimately depend upon the needs of your team, and what you’re wanting your content calendar to be tracking. This can also change over time as your business grows or new factors become more prominent.

Who Uses a Content Calendar?

Content calendars are used by businesses to plan what content should be posted. These people use content calendars to help them organize and plan upcoming posts.

Content managers write articles and blog posts. They work closely with social media managers who manage social networks such as Twitter and Facebook. Content managers edit articles and blogs. They may also be assistant editors. A content calendar helps writers and publishers plan their time efficiently.

When Should You Use a Content Calendar?

Content calendars allow you to better organize and schedule content. Use them to streamline your company’s efforts overall. If you feel that your company’s posts lack structure or if you’re publishing content without purpose or strategy, use a content calendar.

A calendar is most useful when used to keep track of deadlines and create quality content.

What is the difference between an editorial calendar and a content calendar?

An editorial calendar is a tactical, executable calendar for managing all content activity. It includes the exact messaging and content for each channel and the exact dates for publishing. Editorial calendars instruct the day-by-day management of content.

Editorial calendars set high-level themes over a long period. Teams can create, repurpose or curate content as it fits into a publishing schedule. An editorial calendar is best suited for large organizations with multiple departments.

A content calendar is a planning tool for creating content. It allows you to plan out the creation of content from start to finish. It can be used to plan one post at a time or to plan for a series of posts. For example, a content calendar could include:


The above article explains what a content calendar is, why you need one, and how to make one. We hope this article has helped you understand the importance of using a content calendar in your business.